Review Market Position for AI Behavioral Science Startup

Background

We are an early-stage technology startup revolutionizing behavioral science with AI-powered software that offers cutting-edge diagnostics, therapeutics, and analytics. Our platform provides fast, accurate identification of behavioral opportunities and challenges, with broad applications across industries including first responders, enterprises, unions, and therapy providers. To effectively communicate our unique value proposition to both investors and users, we seek to clarify and strengthen our market position. The startup is led by a visionary executive with extensive experience from top Fortune 500 companies like Avis, Alaska Airlines, Starbucks, and WeWork.

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Scope of Work

We are inviting MBA, Executive MBA, and Advanced Degree students or graduates to develop a market positioning strategy that resonates with both investors and end-users. This project will play a critical role in refining our brand identity and enhancing stakeholder engagement.​

Key elements of the project will include:

• Market Analysis: Conduct an analysis of the behavioral science and AI markets to identify current trends, opportunities, and competitive landscapes.​
• Value Proposition Development: Articulate a compelling value proposition that addresses the needs and pain points of our user segments, including first responders, enterprises, unions, and therapy providers.​
• Investor Messaging: Propose draft messaging that highlights our market potential, competitive advantages, and growth strategy to attract potential investors.​
• User Engagement Strategy: Suggest potential strategies to effectively communicate our value proposition to end-users, fostering trust and driving adoption.​
• Brand Positioning: Define our brand's unique position in the market, ensuring alignment with the expectations and preferences of both investors and users.​

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Who Should Apply

This project is ideal for someone with experience and/or training in financial modeling and/or accounting, and who is looking to apply their knowledge to a high-potential AI startup. Interest in AI or mental health is a plus but not required.

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‍Recognition

Upon successful completion of this project, you will receive:

• Written feedback on your performance and final work product
• A shareable written testimonial highlighting your soft skills and technical capabilities
• A summarized testimonial for your LinkedIn profile, company website, or university

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