Project Overview
An innovative startup has developed a portable device that enables users to convert plain water into sparkling water at their convenience. To ensure a successful market entry, the company seeks to develop a go-to-market (GTM) strategy that effectively positions the product, identifies target customer segments, and outlines the optimal marketing and distribution channels.
The project involves conducting market research to understand consumer preferences, analyzing competitors, defining the unique value proposition, and formulating a strategic plan to launch the product. The goal is to create a roadmap that guides the product's introduction to the market, drives customer adoption, and establishes a strong brand presence.
Scope of Work
The goal of this project is to:
- Conduct market research to understand consumer needs, preferences, and purchasing behaviors related to beverage consumption.
- Analyze competitors in the portable beverage and related consumer goods sectors to identify opportunities and threats.
- Define the product's unique selling points and develop key messaging that aligns with the brand's mission.
- Identify and recommend marketing channels, such as social media, influencer partnerships, content marketing, and more.
- Develop a distribution plan that considers online and offline channels, partnerships with retailers, and direct-to-consumer strategies.
- Create a launch plan outlining timelines, marketing activities, budget allocations, and KPIs to monitor and measure the success.
Who Should Apply
This project is ideal for:
- MBA students, recent graduates, or professionals interested in marketing strategy, business development, or entrepreneurship.
- Individuals who are curious, collaborative, and eager to learn.
- Those who enjoy solving real-world business challenges that require critical thinking and creativity.
Recognition
At the completion of the project, the successful candidate will receive:
- Written Feedback – A detailed assessment of performance and final work product.
- Testimonial – A professional recommendation on LinkedIn or a company website.
- Professional Endorsement – A recognition of skills and contributions to the project.
