Customer Segmentation for Innovative On-the-Go Hydration Startup

Project Overview

This innovative startup – founded by global hardware manufacturing and design experts in the reusable water bottle and water filtration space – has developed a groundbreaking portable device that allows users to transform plain water into sparkling water on-the-go. This product caters to health-conscious consumers seeking convenient and sustainable hydration. The company aims to position itself as a leader in eco-friendly beverage technology by highlighting the device's portability, ease of use, and environmental benefits.

The project involves analyzing existing customer data to uncover patterns and group customers into meaningful segments. Insights from this analysis will inform targeted marketing campaigns, product development, and customer service approaches, ensuring that the company's offerings align with the specific needs and desires of its diverse customer base.

Scope of Work

The goal of this project is to:

• Collect and analyze customer data from various sources.
• Utilize segmentation techniques to group customers based on shared characteristics.
• Develop detailed profiles for each identified customer segment.
• Present findings and recommendations in a comprehensive report.

Who Should Apply

‍This project is ideal for:

• MBA students, recent graduates, or professionals interested in marketing analytics, consumer behavior, or data-driven strategy.
• Individuals with strong analytical skills and experience in data analysis.
• Those who enjoy deriving actionable insights from data to solve real-world business challenges.

Recognition

‍At the completion of the project, the successful candidate will receive:

• Written Feedback – A detailed assessment of performance and final work product.
• Testimonial – A professional recommendation on LinkedIn or a company website.
• Professional Endorsement – A recognition of skills and contributions to the project.

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