Marketing Strategy for Innovative On-the-Go Hydration Startup

Project Overview

This innovative startup – founded by global hardware manufacturing and design experts in the reusable water bottle and water filtration space – has developed a groundbreaking portable device that allows users to transform plain water into sparkling water on-the-go. This product caters to health-conscious consumers seeking convenient and sustainable hydration. The company aims to position itself as a leader in eco-friendly beverage technology by highlighting the device's portability, ease of use, and environmental benefits.

The company seeks a marketing strategy that effectively communicates the product's unique value proposition to its target audience. The strategy should leverage current market trends, consumer behaviors, and digital marketing channels to build brand awareness and drive sales.

Scope of Work

The goal of this project is to develop a marketing strategy that positions the product for a successful launch and sustained growth. The project includes the following key elements:

• Conduct market research to identify target customer segments and understand their preferences and behaviors.
• Develop a marketing strategy that includes key messaging, branding elements, and promotional tactics.
• Create a content calendar outlining proposed marketing activities across selected channels.
• Identify potential partners or influencers that align with the brand's values and can amplify the marketing efforts.

Who Should Apply

‍This project is ideal for:

• MBA students, recent graduates, or professionals interested in marketing strategy, business development, or entrepreneurship.
• Individuals who are curious, collaborative, and eager to learn.
• Those who enjoy solving real-world business challenges that require critical thinking and creativity.

Recognition

‍At the completion of the project, the successful candidate will receive:

• Written Feedback – A detailed assessment of performance and final work product.
• Testimonial – A professional recommendation on LinkedIn or a company website.
• Professional Endorsement – A recognition of skills and contributions to the project.

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