Industry Analysis for High-Growth, Influencer Marketing Agency

Executive Summary

A fast-growing, woman-led Influencer Marketing Agency in New York City, is looking to deepen its understanding of the Influencer Marketing industry, focusing on Lifestyle and Fashion. This project will analyze the current state of influencer marketing, highlighting key industry metrics and insights that can be leveraged in client pitch decks. Your analysis will directly contribute to strengthening the agency’s thought leadership.

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Scope of Work‍‍

Deliverables for this projects will be: 

• An industry overview report summarizing trends, challenges, and opportunities in Lifestyle and Fashion influencer marketing.
• Key metrics and data visualizations for inclusion in client pitch materials.
• A competitive analysis of other influencer marketing agencies specializing in Lifestyle and Fashion.
• Strategic recommendations for The Rise Group to differentiate and position itself as a leader in this niche.

Note: This list is not final and will be refined during the project kickoff meeting.

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Who Should Apply

This project is ideal for MBA students and graduates with an interest in influencer marketing, fashion, and data-driven analysis. Candidates with experience in market research or trend analysis will find this project particularly engaging, though such experience is not a requirement.

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Recognition‍

Upon successful completion of this internship, you will receive:

• Feedback on performance and work product ✅
• LinkedIn or website testimonial 📝
• A bonus based on performance 💰