Expansion Strategy into PR & Broadcast Services

Executive Summary

A fast-growing, woman-led Influencer Marketing Agency in New York City, is looking to expand its services into Public Relations and Broadcast opportunities. This project focuses on sourcing and activating high-profile opportunities for the agency’s talent roster, including television appearances, events such as red carpets, cultural and fashion shows, and sports events. This is an exciting opportunity to be at the forefront of shaping new service offerings in a vibrant, ever-evolving industry.

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Scope of Work‍‍

Deliverables for this projects will be: 

• A comprehensive research report identifying potential PR and broadcast opportunities relevant to The Rise Group’s talent roster.
• A strategic framework for sourcing, evaluating, and activating these opportunities.
• A pitch deck showcasing the value of PR and broadcast services to existing and prospective clients.
• A project summary report with recommendations for sustainable integration of PR and broadcast services into the agency’s offerings.

Note: This list is not final and will be refined during the project kickoff meeting.

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Who Should Apply

This project is ideal for MBA students and graduates with an interest in influencer marketing, public relations, and the entertainment industry. Candidates familiar with PR strategies, media outreach, or event management would excel, though prior experience in these areas is not required.

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Recognition‍

Upon successful completion of this internship, you will receive:

• Feedback on performance and work product ✅
• LinkedIn or website testimonial 📝
• A bonus based on performance 💰