Partnership Strategy for Woman-Led Personal CRM Startup

Background

This early-stage, woman-led startup is developing a personal CRM platform designed to help individuals better manage their relationships, personal networks, communications, and gifting. As the platform prepares for broader market entry, the company is seeking a partnership strategy to understand the partnership landscape, identify targets, and refine its unique value proposition. This project presents a valuable opportunity to contribute to the growth strategy of an innovative CRM platform that is positioned for growth in a relatively new sector.

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Scope of Work

We are inviting MBA, Executive MBA, or Advanced Degree holders to take the lead in developing a Partnership Strategy. This project will be integral in helping us identify, approach, and establish relationships with key industry partners to accelerate product adoption and market expansion.

Key elements of the project will include:‍

• ‍Partnership Ecosystem Mapping: Identify potential partners in sectors like gifting platforms, social networks, productivity tools, and lifestyle brands.‍
• Partnership Evaluation: Evaluate partnership types (e.g., tech integration, co-marketing, affiliate programs) and determine the best fit.‍
• Strategic Outreach: Create a plan to engage key decision-makers, craft targeted messaging, and initiate partnerships.‍
• Value Proposition Development: Highlight mutual benefits like increased user engagement, expanded reach, and enhanced brand visibility.‍
• Partnership Model: Recommend partnership models (e.g., revenue sharing, co-branding) and provide guidelines for formal agreements.

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Who Should Apply

This opportunity is ideal for individuals currently pursuing or having completed an MBA, EMBA, or Advanced Degree who are seeking practical experience in developing partner strategies. The project offers hands-on exposure to critical business growth initiatives in the CRM space.

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Recognition‍

Upon successful completion of this internship, you will receive:

• ‍Written Feedback: Feedback on your performance and final work product to help you grow professionally.
• ‍Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.‍
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.‍
• Other Recognition: Other forms of recognition including a letter to your university as requested.

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