Background
This early-stage, woman-led startup is developing a personal CRM platform designed to help individuals better manage their relationships, personal networks, communications, and gifting. As the platform prepares for broader market entry, the company is seeking a comprehensive go-to-market strategy to understand the competitive landscape, identify market gaps, and refine its unique value proposition. This project presents a valuable opportunity to contribute to the growth strategy of an innovative CRM platform that is positioned for growth in a relatively new sector.
Scope of Work
We are inviting MBA, Executive MBA, and/or Advanced Degree holders to lead this project which will play a critical role in shaping the company’s approach to market penetration and long-term growth.
Key elements of the project will include:
- Market Research: Conduct an analysis of the personal CRM market, identifying target segments, trends, and key competitors.
- Customer Segmentation: Identify and prioritize customer segments most likely to adopt the platform, based on needs and behaviors.
- Value Proposition: Refine the unique value proposition of the product, highlighting how it solves customer pain points better than current solutions in the market.
- Channel Strategy: Develop a strategy for the most effective distribution and marketing channels (e.g., direct sales, partnerships, digital marketing) to reach the identified target audience.
- Pricing Strategy: Evaluate competitors' pricing models and recommend optimal pricing for the platform, balancing profitability with market competitiveness.
- Launch Plan: Design a go-to-market launch plan, outlining key activities, milestones, and timelines for a successful product launch.
- KPIs & Metrics: Define key performance indicators (KPIs) to track the effectiveness of the go-to-market strategy and ensure ongoing optimization.
Who Should Apply
This opportunity is ideal for individuals currently pursuing or having completed an MBA, EMBA, or Advanced Degree who are seeking practical experience in developing go-to-market strategies for tech startups. The project offers hands-on exposure to critical business growth initiatives in the CRM space.
Recognition
Upon successful completion of this internship, you will receive:
- Written Feedback: Feedback on your performance and final work product to help you grow professionally.
- Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.
- LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.
- Other Recognition: Other forms of recognition including a letter to your university as requested.
