Competitor Analysis for Revenue Software Startup

Background

This early-stage, women-led startup is building a cutting-edge software solution that bridges revenue management, project oversight, and business intelligence. While the founders have a sense of the key differentiators that set them apart, they are seeking deeper research and strategic insights to sharpen their market positioning. As the platform gears up for wider market entry, the company requires a comprehensive competitor analysis to better understand the competitive landscape, pinpoint market gaps, and fine-tune its unique value proposition. This project offers a unique opportunity to contribute to the growth strategy of an innovative, high-growth solution in a thriving market.

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Scope of Work

We are inviting MBA, Executive MBA, and/or Advanced Degree students and graduates to lead this project. This work will play a key role in shaping the future of the business.

Key elements of the project will include:‍

• ‍Market Research: Conduct an review of the revenue software market, identifying key players, their strengths, and weaknesses.‍
• Feature Comparison: Analyze the features and functionalities of competitor platforms, highlighting where the company’s product stands out or falls short.‍
• Market Positioning: Evaluate competitors’ pricing models, target audiences, and branding strategies to understand their market positioning.‍
• SWOT Analysis: Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for the company in relation to its competitors.‍
• Recommendations: Provide strategic recommendations on how the company can differentiate itself, capitalize on market gaps, and improve its competitive standing.

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Who Should Apply

This opportunity is perfect for individuals currently pursuing or having completed an MBA, EMBA, or Advanced Degree who are looking for hands-on experience in strategic analysis, market research, and competitive intelligence. The project offers practical exposure to the dynamics of a high-growth tech startup in the CRM space.

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Recognition‍

Upon successful completion of this internship, you will receive:

• ‍Written Feedback: Detailed feedback on your performance and final work product to help you grow professionally.
• ‍Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.‍
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.‍
• Other Recognition: Other forms of recognition including a letter to your university as requested.

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