Customer Segmentation for Woman-Led Personal CRM Startup

Background

This early-stage, woman-led startup is developing a personal CRM platform designed to help individuals better manage their relationships, personal networks, communications, and gifting. As the platform prepares for broader market entry, the company is seeking a customer segmentation to better understand its target audience, refine its marketing efforts, and tailor its product features to meet the needs of different customer groups. This project presents a valuable opportunity to contribute to the growth strategy of an innovative CRM platform that is positioned for rapid expansion in a high-demand sector.

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Scope of Work

We are inviting MBA, Executive MBA, and/or Advanced Degree holders to lead this project. This work will play a key role in shaping the company’s customer acquisition strategy by identifying and understanding the needs of different market segments.

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Key elements of the project will include:‍

• ‍Market Research: Conduct an in-depth analysis of the personal CRM market, identifying customer needs, behaviors, and preferences across different demographic groups.‍
• Customer Profiling: Develop detailed customer personas based on research, highlighting key characteristics, pain points, and purchasing motivations.‍
• Segmentation Criteria: Define and apply segmentation criteria to identify distinct customer segments most likely to adopt the platform.‍
• Target Audience Prioritization: Evaluate the potential value of each customer segment and prioritize those that align best with the company's business goals and product offerings.‍
• Recommendations: Provide actionable recommendations on how to best reach and engage each target segment, including product feature adjustments, messaging strategies, and marketing channels.

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Who Should Apply

This opportunity is perfect for individuals currently pursuing or having completed an MBA, EMBA, or Advanced Degree who are looking for hands-on experience in customer segmentation, market research, and strategy development. The project offers practical exposure to the dynamics of a high-growth tech startup in the CRM space.

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Recognition‍

Upon successful completion of this internship, you will receive:

• ‍Written Feedback: Feedback on your performance and final work product to help you grow professionally.‍
• Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.‍
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.‍
• Other Recognition: Additional forms of recognition, including a letter to your university, if requested.

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