Go-to-Market Strategy for Mental Health Startup

Background

This innovative startup is transforming the mental health and wellness sector with an award-winning platform and a globally recognized team. The founder, a seasoned executive with leadership experience at some of the largest companies in the world, is now focused on unlocking new growth opportunities by securing government grants. The project will involve researching, identifying, and applying for relevant government funding programs to support the company’s expansion and innovation. This is an exciting chance to contribute to the future of mental health tech by securing critical resources that will drive the company’s mission forward.

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Scope of Work

We are inviting an MBA, Executive MBA, and/or Advanced Degree holders to lead this project. This work will play a key role in shaping the future of the business.

Key elements of the project will include:‍

• ‍Market Research: Conduct an in-depth analysis of the mental health and wellness tech industry, identifying trends, growth opportunities, and key competitors.
• ‍Customer Segmentation: Define target customer segments and create buyer personas based on needs, behaviors, and pain points.
• ‍Value Proposition Development: Refine and articulate a clear value proposition that resonates with the identified customer segments.‍
• Go-to-Market Strategy: Develop a comprehensive go-to-market strategy, including key channels, messaging, and brand positioning.‍
• Launch Plan: Create a detailed launch plan with timelines and milestones to ensure a successful market entry.

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Who Should Apply

This opportunity is perfect for individuals currently pursuing or having completed an MBA, EMBA, or Advanced Degree who are seeking hands-on experience in strategic marketing, business development, and the mental health tech industry.

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Recognition‍

Upon successful completion of this internship, you will receive:

• ‍Written Feedback: Detailed feedback on your performance and final work product to help you grow professionally.
• ‍Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.‍
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.‍
• Other Recognition: Other forms of recognition including a letter to your university as requested.

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