Go-to-Market Strategy for AI Device Startup

Background

We are an early-stage technology startup developing cutting-edge hardware and AI software capable of detecting wildfires. The North America fire protection system market size was estimated at USD 29.09 billion in 2023 and is expected to reach USD 30.30 billion in 2024

Our solution offers unprecedented accuracy and speed in identifying fire risks and has the potential for broader applications, including border security and defense systems. We are looking for talented individuals to help us refine our go-to-market strategy.

Our founder brings a wealth of experience as a full-stack engineer, having worked at leading technology companies like Boeing and Microsoft. With this strong technical foundation, the next phase of our growth focuses on understanding who our customers are and how best to serve them.

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Scope of Work

We are inviting an MBA, Executive MBA, or Advanced Degree holders to lead a go-to-market strategy project. This work will play a key role in shaping our sales and marketing efforts on the right audience.

Key elements of the project will include:

• Market Analysis & Segmentation: Assess U.S. market trends, competitors, and customer segments.
• Value Proposition & Pricing: Craft a compelling value proposition and develop a pricing model.
• Distribution & Sales Channels: Identify optimal sales and distribution channels.
• Marketing & Launch Plan: Develop a marketing strategy and detailed launch plan.
• KPIs: Set key metrics to track and refine performance.

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Who Should Apply

This opportunity is ideal for individuals currently completing or having completed an MBA, EMBA, or Advanced Degree who are looking for hands-on experience in go-to-market strategy development.

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Recognition‍

Upon successful completion of this internship, you will receive:

• ‍Written Feedback: Detailed feedback on your performance and final work product to help you grow professionally.
• ‍Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.‍
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.‍
• Other Recognition: Other forms of recognition including a letter to your university.

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