Marketing Strategy for Global Consulting Firm

Background

We are offering a unique opportunity to contribute to the growth of a global consulting firm with an exciting growth trajectory. The firm has established offices in the U.S., APAC, and the Middle East and services some of the world’s leading companies, helping them tackle complex challenges.

As part of this project, you will work closely with the leadership team to develop a comprehensive marketing strategy aimed at driving business growth and enhancing the firm’s global brand presence. This is an excellent chance to apply strategic marketing principles to a real-world scenario, and to shape the future of a company making waves in the consulting industry.

You will gain hands-on experience in marketing strategy development, brand positioning, and growth initiatives within the competitive consulting landscape.

‍

Scope of Work

As a part of this project, the deliverables will include:

• Market Research: Conduct competitive analysis and identify growth opportunities within the consulting industry across the U.S., APAC, and Middle Eastern markets.
• Brand Positioning: Develop a clear brand messaging strategy that differentiates the firm in the global market.
• Marketing Plan: Design a comprehensive go-to-market strategy, focusing on both digital and traditional marketing channels.
• Campaign Development: Create recommendations for marketing campaigns to increase brand awareness and client acquisition in target regions.
• Performance Metrics: Establish KPIs to measure the effectiveness of the marketing strategy and provide a framework for future marketing initiatives.

‍

Who Should Apply

We encourage those seeking hands-on experience and currently pursuing or having completed an MBA, EMBA, or Advanced Degree to apply. This opportunity is ideal for those who are passionate about marketing strategy and looking to gain practical experience with a fast-growing, global consulting firm.

‍

Recognition‍

As part of this experience, you will receive:

• Written Feedback: Detailed feedback on your performance and final work product to help you grow professionally.
• Testimonial: A shareable written testimonial highlighting your soft skills and technical capabilities.
• LinkedIn/Website Summary: A summarized testimonial suitable for your LinkedIn profile, personal website, or other professional platforms.
• Other Recognition: Other forms of recognition including a letter to your university.

‍