Customer Segmentation for AI Device Startup

Background

We are an early-stage technology startup developing cutting-edge hardware and AI software capable of detecting wildfires. The North America fire protection system market size was estimated at USD 29.09 billion in 2023 and is expected to reach USD 30.30 billion in 2024

Our solution offers unprecedented accuracy and speed in identifying fire risks and has the potential for broader applications, including border security and defense systems. We are looking for talented individuals to help us refine our market strategy and identify the most relevant customer segments.

Our founder brings a wealth of experience as a full-stack engineer, having worked at leading technology companies like Boeing and Microsoft. With this strong technical foundation, the next phase of our growth focuses on understanding who our customers are and how best to serve them.

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Scope of Work

We are inviting an MBA, Executive MBA, or Advanced Degree holder to lead a Customer Segmentation project. This initiative will play a key role in shaping our go-to-market strategy and help us focus our sales and marketing efforts on the right audience.

Key elements of the project will include:

• Market Research: Identifying potential industries and sectors where our product’s unique capabilities (wildfire detection, border security, defense) would bring the most value.
• Segmentation Criteria Development: Analyzing customer needs, budget sizes, technological capabilities, and regulatory environments to develop a framework for customer segmentation.
• Data Analysis: Leveraging both quantitative and qualitative data to profile target segments, understand their pain points, and estimate the market size for each.
• Strategic Recommendations: Providing insights into how we can position our product to different customer segments and prioritize initial outreach.

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Who Should Apply

‍This project is ideal for people looking to gain hands-on experience in customer strategy for a highly technical and high potential startup. Experience or interest in AI, hardware, defense technology, or environmental protection is a plus but not required.

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‍Recognition

Upon successful completion of this project, you will receive -

• Written feedback on your performance and final work product
• A shareable written testimonial highlighting your soft skills and technical capabilities
• A summarized testimonial for your LinkedIn profile, company website, or other

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