Market Expansion Strategy for AI Device Startup

Background

We are an early-stage technology startup developing cutting-edge hardware and AI software capable of detecting wildfires. The North America fire protection system market size was estimated at USD 29.09 billion in 2023 and is expected to reach USD 30.30 billion in 2024.

Our solution offers unprecedented accuracy and speed in identifying fire risks and has the potential for broader applications, including border security and defense systems. We are looking for talented individuals to help us refine our market expansion and go-to-market strategy.

Our founder brings a wealth of experience as a full-stack engineer, having worked at leading technology companies like Boeing and Microsoft. With this strong technical foundation, the next phase of our growth focuses on understanding who our customers are and how best to serve them.

‍

Scope of Work

We are inviting MBA, Executive MBA and Advanced Degree holders to prepare a Market Expansion and Go-To-Market Strategy. This project will be key in defining how we approach new industries and expand our reach.

Key elements of the project will include:

• Market Analysis: Research potential new geographies and industries to identify high-growth opportunities and understand the competitive landscape.‍
• Channel Strategy: Evaluate potential distribution channels and partnership opportunities, particularly within government agencies and defense contractors.‍
• Positioning and Messaging: Craft a clear, compelling value proposition and messaging for different customer segments to ensure product-market fit.‍
• Go-to-Market Plan: Develop actionable recommendations for launching into new markets, including timelines, marketing activities, and sales strategies.

‍

Who Should Apply

‍This project is ideal for people looking to gain hands-on experience in market expansion and go-to-market strategy for a highly technical and high potential startup. Experience or interest in AI, hardware, defense technology, or environmental protection is a plus, but not required.

‍

‍Recognition

Upon successful completion of this project, you will receive -

• Written feedback on your performance and final work product
• A shareable written testimonial highlighting your soft skills and technical capabilities
• A summarized testimonial for your LinkedIn profile, company website, or other

‍